Instacart

E-commerce

Founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo, Instacart is the leading grocery technology company in North America, connecting consumers with over 1,500 retail banners.

View Official Instacart Careers

Official Instacart Careers Website

Quick Facts

Founded: 2012
Founders: Apoorva Mehta, Max Mullen, Brandon Leonardo
Headquarters: San Francisco, California
Public Ticker: NASDAQ: CART

About Instacart

Instacart was launched in 2012 in San Francisco by former Amazon supply chain engineer Apoorva Mehta alongside co-founders Max Mullen and Brandon Leonardo. The platform pioneered on-demand grocery delivery by pairing personal shoppers with local retail stores.

Today, Instacart partners with more than 1,500 national, regional, and local retail banners across 85,000+ stores in North America. Beyond its consumer app, Instacart Platform provides enterprise SaaS, AI-powered smart carts (Caper Carts), fulfillment technology, and digital ad solutions for grocery retailers.

What Instacart Does

Consumer Marketplace

On-demand grocery and household delivery and pickup app serving millions of households.

Caper Carts & In-Store Tech

AI-powered smart shopping carts featuring automatic item scanning, touchscreens, and checkout.

Instacart Platform (Enterprise)

White-label e-commerce storefronts, order management, and fulfillment software for grocery chains.

Instacart Ads

Retail media network enabling CPG brands to advertise products directly at point of purchase.

Career Areas

Types of professional roles found inside Instacart.

Software Engineering (Mobile/Backend/Infrastructure)
Machine Learning & Search AI
Product Management
Product & Industrial Design
Retail Partnerships & Enterprise Sales
Fulfillment & Shopper Operations
Brand Marketing & Communications
People Operations

Instacart's History

2012
Instacart Founded
Apoorva Mehta, Max Mullen, and Brandon Leonardo launch Instacart in San Francisco through Y Combinator.
2017
Nationwide Retail Partnerships
Partners with major national retailers including Whole Foods, Costco, and Publix.
2021
Caper AI Acquisition
Acquires smart cart pioneer Caper AI to accelerate physical retail technology integration.
2023
NASDAQ IPO
Instacart lists publicly on NASDAQ under ticker symbol CART.
2024
Caper Cart Global Rollout
Expands AI smart cart deployments to major international grocers (Aldi, Fairway, Geissler's).