Nykaa

E-commerce / Beauty

Founded in 2012 by Falguni Nayar, Nykaa is India's premier omnichannel beauty and lifestyle retailer, renowned for popularizing authentic online cosmetic sales and executing a highly successful IPO.

View Official Nykaa Careers

Official Nykaa Careers Website

Quick Facts

Founded: 2012
Founder: Falguni Nayar
Headquarters: Mumbai, India
Industry: E-commerce & Retail

About Nykaa

Nykaa was founded in 2012 by Falguni Nayar, who left her high-profile job as Managing Director at Kotak Mahindra Capital at the age of 50 to start the business. At the time, India's beauty market was highly fragmented and plagued by counterfeit products. Nykaa utilized an inventory-led model to guarantee product authenticity, which built massive consumer trust.

Nykaa expanded from an online-only platform into an omnichannel powerhouse, opening dozens of physical stores across India. It also expanded into fashion (Nykaa Fashion) and launched its own private-label beauty brands. The parent company, FSN E-Commerce Ventures, held a blockbuster IPO in 2021.

What Nykaa Does

Nykaa Beauty

The core platform retailing domestic and international cosmetics, skincare, and fragrances.

Nykaa Fashion

Curated apparel, accessories, and home decor marketplace.

Omnichannel Retail

A growing network of physical Nykaa Luxe, On Trend, and Kiosk stores.

Private Labels

In-house brands including Nykaa Cosmetics, Kay Beauty (with Katrina Kaif), and Dot & Key.

Career Areas

Types of professional roles found inside Nykaa.

Software & Tech Engineering
Category & Brand Management
Supply Chain & Retail Operations
Digital Marketing & Content
Product Management
Design (UX/UI & Visual Merchandising)

Nykaa's History

2012
Founded
Founded by Falguni Nayar in Mumbai.
2014
First physical store
Nykaa opens its first physical retail store at T3, Delhi Airport.
2015
In-house brand
Launches Nykaa Cosmetics, its first private label.
2018
Nykaa Fashion launched
Expands into apparel and lifestyle with Nykaa Fashion.
2021
Blockbuster IPO
FSN E-Commerce Ventures lists on the stock exchange, making Falguni Nayar India's wealthiest self-made female billionaire.

Purpose & Values

“To inspire women to be the best versions of themselves”

Nykaa states its mission is to curate the best beauty and lifestyle products globally and locally, providing consumers with expert advice and authentic products.

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