Adidas

FMCG

Founded in 1949 by Adolf 'Adi' Dassler in Herzogenaurach, Germany, Adidas is Europe's largest sportswear manufacturer and a global icon in performance athletics and streetwear fashion.

View Official Adidas Careers

Official Adidas Careers Website

Quick Facts

Founded: 1949
Founder: Adolf 'Adi' Dassler
Headquarters: Herzogenaurach, Germany
Public Ticker: ETR: ADS

About Adidas

Adidas was founded in 1949 in Herzogenaurach, Bavaria, Germany by Adolf (Adi) Dassler following a split with his brother Rudolf (who founded Puma). Adi registered the trademark 'adidas' alongside its famous 3-Stripes motif.

Today, Adidas generates over €21 billion annually as the second-largest sportswear brand in the world. Operating across performance sports (football, running, training, outdoor) and Originals lifestyle fashion (Samba, Gazelle, Stan Smith, Superstar), Adidas partners with world-class athletes, football clubs, and cultural creators.

What Adidas Does

Performance Sports

Elite footwear and apparel for football (soccer), running, basketball, outdoor, and training.

Adidas Originals

Lifestyle and heritage street fashion line featuring iconic retro silhouettes (Samba, Gazelle, Superstar).

Boost & Lightstrike Tech

Proprietary cushioning and energy-return midsole technology engineered for high-performance athletes.

Sustainability & Parley

Eco-innovation initiatives manufacturing footwear and apparel from recycled ocean plastics.

Career Areas

Types of professional roles found inside Adidas.

Digital Technology & E-Commerce
Footwear & Apparel Product Creation
Sports Marketing & Partnership Mgmt
Global Supply Chain & Operations
Brand Marketing & Communications
Retail Operations & E-Com UX
Finance & Strategy
People & Culture Operations

Adidas's History

1949
Adidas Registered
Adi Dassler registers Adidas in Herzogenaurach, Germany, introducing the 3-Stripes logo.
1954
Miracle of Bern
German football team wins World Cup wearing innovative screw-in stud Adidas boots.
1970
Official FIFA Match Ball
Adidas becomes official match ball supplier for FIFA World Cup (Telstar ball debut).
2013
Boost Cushioning Launch
Introduces Boost energy-return foam, revolutionizing modern running footwear.
2023
Terrace Fashion Renaissance
Samba and Gazelle retro sneakers experience historic global cultural demand boom.