Procter & Gamble

FMCG

The American consumer goods titan famous for inventing modern brand management and owning category killers like Gillette, Pampers, and Tide.

View Official Procter & Gamble Careers

Official Procter & Gamble Careers Website

Quick Facts

Founded: 1837
Founders: William Procter & James Gamble
Headquarters: Cincinnati, Ohio, USA
Industry: Fast-Moving Consumer Goods (FMCG)

About Procter & Gamble

Procter & Gamble (P&G) was founded in 1837 by a candlemaker (William Procter) and a soapmaker (James Gamble). It is arguably the most influential marketing company in history; P&G essentially invented the concepts of 'brand management' and the 'soap opera' (radio dramas sponsored by P&G detergents to reach housewives).

Unlike Unilever, which has a massive food portfolio, P&G focuses almost entirely on personal care, grooming, and household cleaning. It operates a fiercely competitive 'promote-from-within' culture. In 2014, P&G executed a massive portfolio shedding, dropping 100 brands (like Duracell and Pringles) to focus purely on its 65 core, high-profit brands (like Tide, Pampers, Ariel, and Gillette).

What Procter & Gamble Does

Baby, Feminine & Family Care

Pampers, Whisper, Always, and Charmin.

Beauty

Olay, Pantene, Head & Shoulders, and SK-II.

Grooming

Gillette, Venus, and Braun.

Fabric & Home Care

Tide, Ariel, Dawn, and Febreze.

Career Areas

Types of professional roles found inside Procter & Gamble.

Brand Management (Marketing)
Product Supply (Manufacturing/Logistics)
Sales (Customer Business Development)
Consumer & Market Knowledge (CMK)
Research & Development

Procter & Gamble's History

1837
Founded
William Procter and James Gamble formalize their partnership in Cincinnati.
1931
Brand Management
Neil McElroy creates the modern brand management system, assigning a dedicated team to compete against other P&G brands.
2005
Gillette Acquisition
Acquires Gillette for $57 billion, adding massive grooming brands to its portfolio.