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Asian Paints

Manufacturing / FMCG

India's largest paint company, operating more like a highly advanced logistics and data analytics firm than a traditional chemical manufacturer.

View Official Asian Paints Careers

Official Asian Paints Careers Website

Quick Facts

Founded
1942
Founders
Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, Arvind Vakil
Headquarters
Mumbai, India
Industry
Paints & Home Décor

About Asian Paints

Founded in a garage in Mumbai during World War II when paint imports were banned, Asian Paints grew to become India's largest and Asia's third-largest paint company. It is famous for its mascot, 'Gattu' (created by R.K. Laxman).

What makes Asian Paints legendary in the corporate world is its supply chain. In the 1970s, it bought the first supercomputer in India outside of ISRO/IIT to forecast demand. Today, it completely bypasses wholesalers, delivering paints directly to over 70,000 retail dealers multiple times a day. The company has effectively transformed from a paint manufacturer to a comprehensive 'home décor' provider.

What Asian Paints Does

Decorative Paints

Interior and exterior wall paints (Royale, Apex).

Industrial Coatings

Automotive, protective, and powder coatings (PPG joint venture).

Home Décor

Sleek Kitchens, Ess Ess Bath Fittings, and furniture.

Supply Chain & Tech

The legendary, highly optimized direct-to-dealer logistics engine.

Career Areas

Types of professional roles found inside Asian Paints.

  • Supply Chain & Logistics Management
  • Sales (Territory Sales Officer/Manager)
  • Data Science & IT
  • Brand Marketing
  • Chemical Engineering & R&D

Asian Paints's History

  1. 1942
    Founded

    Started by four friends in a Mumbai garage during WWII.

  2. 1967
    Market Leader

    Becomes the leading paint manufacturer in India.

  3. 1970
    Tech Pioneer

    Buys a massive mainframe computer to predict paint demand down to the localized color level.

  4. 2014
    Home Décor Pivot

    Acquires Sleek International to enter the modular kitchen space.

Purpose & Values

“Bringing Joy to People's Lives”
Asian Paints aims to be a complete home décor provider, driven by consumer insights, technological supremacy, and flawless execution.
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