Nike

FMCG

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and digital experiences.

View Official Nike Careers

Official Nike Careers Website

Quick Facts

Founded: 1964
Founders: Phil Knight & Bill Bowerman
Headquarters: Beaverton, Oregon
Public Ticker: NYSE: NKE

About Nike

Nike was founded in 1964 in Eugene, Oregon as Blue Ribbon Sports (BRS) by track track athlete Phil Knight and coach Bill Bowerman. The company officially became Nike, Inc. in 1971, adopting the iconic Swoosh logo designed by Carolyn Davidson.

Headquartered in Beaverton, Oregon, Nike generates over $50 billion annually. Its brand portfolio includes Nike, Jordan Brand, and Converse. Through Nike Direct (Nike App, SNKRS, Nike.com) and global retail partners, Nike blends sports heritage with cutting-edge material science, digital fitness apps, and athlete partnerships.

What Nike Does

Athletic Footwear & Innovation

Performance running, basketball, training, and lifestyle sneakers powered by Air, Zoom, and Flyknit tech.

Jordan Brand

Iconic basketball performance and street culture apparel, footwear, and accessories brand.

Nike Direct & SNKRS App

Direct-to-consumer digital channels, high-heat sneaker launches, and personalized digital commerce.

Converse

Classic lifestyle footwear brand featuring Chuck Taylor All Star and One Star footwear collections.

Career Areas

Types of professional roles found inside Nike.

Digital Product Management & Software Eng
Footwear & Apparel Innovation Engineering
Brand Marketing & Sports Marketing
Supply Chain, Logistics & Operations
Industrial & Graphic Product Design
Data Analytics & Consumer Insights
Retail Operations & Nike Direct
People & HR Operations

Nike's History

1964
Blue Ribbon Sports Founded
Phil Knight and Bill Bowerman found Blue Ribbon Sports in Eugene, Oregon.
1971
Nike & Swoosh Debut
Adopts the name Nike and introduces the Swoosh logo; launches first waffle-sole shoes in 1972.
1984
Michael Jordan Signing
Signs rookie Michael Jordan, launching the Air Jordan line that revolutionizes sports marketing.
1988
'Just Do It' Campaign
Launches famous 'Just Do It' advertising slogan, solidifying worldwide cultural prominence.
2017
SNKRS & Nike Direct Shift
Accelerates direct-to-consumer digital strategy through SNKRS app and member-exclusive experiences.