Gusto

Technology

Founded in 2011 as ZenPayroll by Josh Reeves, Tomer London, and Edward Kim, Gusto is the leading HR, payroll, and benefits platform for over 300,000 small and medium-sized businesses.

View Official Gusto Careers

Official Gusto Careers Website

Quick Facts

Founded: 2011
Founders: Josh Reeves, Tomer London, Edward Kim
Headquarters: San Francisco, California
Valuation: $9.5B+ USD

About Gusto

Gusto was founded in 2011 in San Francisco as ZenPayroll by Stanford graduates Josh Reeves, Tomer London, and Edward Kim through Y Combinator. They set out to build an intuitive, automated payroll system designed specifically for small businesses.

Rebranded to Gusto in 2015, the platform serves over 300,000 growing businesses across the United States. Gusto processes tens of billions in payroll annually, integrating full-service payroll, health insurance benefits, 401(k) retirement plans, worker's compensation, compliance tools, and HR advice.

What Gusto Does

Full-Service Payroll

Automated direct deposit, local/state/federal tax filings, garnishments, and W-2/1099 generation.

Employee Benefits

Health insurance brokerage, dental, vision, 401(k) retirement accounts, and HSA/FSA administration.

HR & Compliance Tools

Employee onboarding, job descriptions, time tracking, PTO management, and HR compliance advice.

Gusto Wallet & Financial Health

Employee mobile app featuring early direct deposit, pay advances, and savings tools.

Career Areas

Types of professional roles found inside Gusto.

Software Engineering (Payroll/Fintech)
Product Management
UX & Product Design
Data Science & Risk Analytics
Small Business Sales & Development
Customer Care & Benefits Operations
Financial Operations & Compliance
People Operations

Gusto's History

2011
ZenPayroll Founded
Josh Reeves, Tomer London, and Edward Kim found ZenPayroll through Y Combinator.
2015
Rebranded to Gusto
Rebrands to Gusto, expanding beyond payroll into health insurance and benefits.
2019
Denver Hub Opening
Opens major operational hub in Denver, Colorado to support rapid customer growth.
2021
Valuation Hits $9.5B
Raises $175 million Series E funding led by T. Rowe Price at a $9.5 billion valuation.
2023
Gusto Embedded Payroll
Launches Embedded Payroll API allowing third-party SaaS platforms to integrate Gusto's engine.